
Get the best OptinMonster deal. Annual billing savings, Exit-Intent on Pro+, and which plan is worth it for content marketers. Updated April 2026.
Some links on this page are affiliate links. If you purchase through them, I earn a small commission at no extra cost to you. I only recommend tools I've personally used or thoroughly evaluated.
Annual Billing (Default) — All plans are billed annually by default. Pro at $49/mo (annual) includes Exit-Intent — the feature that makes OptinMonster worth the cost. 14-day money-back guarantee on all plans.
✓ Works on WordPress, Shopify, Squarespace, and any HTML site
OptinMonster is a lead generation platform used on over 1 million websites. It enables email capture through targeted popups, floating bars, slide-ins, and scroll boxes with behavioral targeting rules — show different offers to visitors based on page, referral source, time on site, or scroll depth.
The signature feature is Exit-Intent technology, which detects when a visitor's mouse movement signals they're about to leave the page and triggers a targeted offer at that moment. It's available on Pro and above, and it's the primary reason most content marketers choose OptinMonster over simpler popup tools.
| Plan | Annual Price | Sites | Exit-Intent |
|---|---|---|---|
| Basic | $16/mo | 1 | No |
| Plus | $32/mo | 2 | No |
| Pro | $49/mo | 3 | Yes |
| Growth | $82/mo | 5 | Yes |
Exit-Intent is not available on Basic or Plus. If that's why you're considering OptinMonster, Pro ($49/mo) is the minimum viable plan. Basic and Plus are suited for basic popup use cases where behavioral targeting is less critical.
Curated by
The editorial team at Elite Content Marketer researches and evaluates AI tools for content marketers. We verify deals, compare pricing, and keep this page updated so you don't have to.