
14-day free trial with no credit card required, capped at 2,500 visitors. Annual billing saves up to 20% — Optimize drops from $199/mo to about $159/mo.
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14-Day Free Trial — Start a 14-day free trial — no credit card required, capped at 2,500 visitors. When you upgrade, annual billing saves up to 20% (Optimize drops from $199/mo to about $159/mo).
Instapage is a dedicated landing page platform built around post-click conversion. Instead of sending paid ad traffic to a homepage, you create campaign-specific pages matched to each ad’s message — tighter relevance, higher conversion rates on the same spend.
For content marketers running multiple lead-gen campaigns, the built-in A/B testing, heatmaps, and AdMap (which links ad variants to specific pages) handle the full optimization loop without adding separate tools.
| Plan | Monthly | Annual | Visitors/mo |
|---|---|---|---|
| Create | $99/mo | ~$79/mo | 15,000 |
| Optimize | $199/mo | ~$159/mo | 30,000 |
| Convert | Custom | Custom | Custom |
Instapage now runs three tiers: Create ($99/mo, 15,000 visitors), Optimize ($199/mo, 30,000 visitors, with A/B testing, heatmaps, and AMP pages), and custom-priced Convert. No free plan — the 14-day trial, capped at 2,500 visitors, is the only no-cost entry point.
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