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Leadpages

Leadpages Black Friday & Cyber Monday 2026: 20% Off Annual

Curated by:ECMEditorial StaffLast updated: August 28, 2026

Get The Best Leadpages Deal

Leadpages runs a Black Friday sale most years but never announces the depth in advance. Here's what it discounted last time, what today's plans cost, and the 20% you can take right now without waiting.

Some links on this page are affiliate links. If you purchase through them, I earn a small commission at no extra cost to you. I only recommend tools I've personally used or thoroughly evaluated.

Best Current Deal

20% Off Annual — Annual billing saves 20% vs monthly — Grow drops from $99/mo to about $79/mo, Optimize from $199/mo to about $159/mo. No code needed; select annual at checkout.

✓ 7-day free trial included

What Leadpages Does

Leadpages is a landing page and lead capture tool. You build high-converting landing pages, pop-ups, and alert bars without touching code. It connects to your email platform to funnel leads directly into your list.

For content marketers, it's most useful for content upgrades, webinar registrations, and lead magnets. The drag-and-drop builder is genuinely fast — a focused landing page takes under 30 minutes to publish.

Pricing

PlanMonthly BillingAnnual Billing
Grow$99/mo~$79/mo (20% off)
Optimize$199/mo~$159/mo (20% off)
Scale$399/mo~$319/mo (20% off)

Grow ($99/mo) covers unlimited traffic, unlimited pages, 4 custom domains and manual A/B testing. Optimize ($199/mo) adds Smart Traffic (AI visitor routing), click and scroll heatmaps and auto-personalization, with 6 custom domains. Scale ($399/mo) is the agency tier with 10 domains and the full auto-optimization loop. Leadpages also sells a separate publishing-only line, HTML Pub, from $10/mo if you don't need the CRO features. Annual billing takes 20% off any of them.

Last Year's Deal

~50% Off (Reported)

Leadpages ran a Black Friday promotion in 2025 at around 50% off annual plans, restricted to new accounts. I'd treat the exact figure as reported rather than confirmed — Leadpages doesn't archive past promotions, and it has since rebuilt its plans entirely. The Standard and Pro tiers that 2025's prices referred to no longer exist, so there's no clean way to map last year's numbers onto today's Grow, Optimize and Scale.

The discount applied automatically at checkout with no coupon code required. Deals typically ran from late November through Cyber Monday and were restricted to new customers.

Can't wait for Black Friday? Leadpages' annual plan already saves 20% compared to month-to-month. That's about $480 a year off Optimize — no sale needed.

Expected Black Friday Pricing

Leadpages has replaced its whole plan structure since the last Black Friday, so these projections start from today's prices and apply the ~50% pattern from 2025. They're estimates — check back in November for the confirmed deal.

PlanRegular Annual PriceEst. BF PriceEst. Savings
Grow~$79/mo~$40/mo~50%
Optimize~$159/mo~$80/mo~50%
Scale~$319/mo~$160/mo~50%

Regular annual prices are the standing 20%-off annual rates on Grow ($99/mo), Optimize ($199/mo) and Scale ($399/mo). Black Friday figures are projections from the ~50% reported in 2025 — the actual discount and eligible plans may differ.

Cyber Monday

Cyber Monday typically follows Black Friday by three days. In past years Leadpages' Cyber Monday deal has matched the Black Friday discount and run through the end of the first week of December. If you miss the Black Friday window, Cyber Monday has been a reliable fallback — though with the plan overhaul, treat any specific percentage as unconfirmed until Leadpages posts it.

How to Get This Deal

  1. Start the 7-day free trial — Leadpages takes a card at checkout but doesn't charge it until day 7. Test the builder, publish a landing page, and see if the templates fit your workflow before the sale window opens.
  2. Watch for the Black Friday 2026 sale in late November — Leadpages typically launches its promotion in the days before Thanksgiving. Bookmark this page — we'll update it with the confirmed deal.
  3. Pick the plan on annual billing — Grow is the entry point at $99/mo and already includes A/B testing. Step up to Optimize ($199/mo) only if you want Smart Traffic and heatmaps. Whichever you choose, annual billing takes 20% off and any Black Friday discount applies automatically at checkout.

Quick Take

Pros:

  • Fast to publish — a solid landing page in under 30 minutes
  • Unlimited traffic and unlimited pages on every plan, where Unbounce and Instapage both meter visitors
  • Integrates with nearly every major email platform without Zapier

Cons:

  • Smart Traffic and heatmaps start at Optimize ($199/mo), double the entry price
  • Black Friday deals historically apply to new accounts only

FAQ

Based on prior years, expect the Leadpages Black Friday sale to launch around the third week of November 2026 — typically before Thanksgiving. The sale usually runs through Cyber Monday and sometimes a few days beyond.

Historically, Black Friday promotional rates have been for new accounts only. Existing customers on monthly billing can switch to annual any time for the standard 20% savings, but the deeper Black Friday discount hasn't typically been available to renewing customers.

Grow is $99/mo and covers unlimited traffic, unlimited pages, 4 custom domains, manual A/B testing, dynamic text replacement and lead enrichment. Optimize is $199/mo and adds Smart Traffic — Leadpages' AI routing, which sends each visitor to the variant most likely to convert — plus click and scroll heatmaps, auto-personalization, 6 domains and 24-month analytics retention. If you're just starting on conversion testing, Grow does the job; Optimize is for running several campaigns at once. The older Standard and Pro tiers no longer exist.

They meter differently, and that's the whole decision. Leadpages includes unlimited traffic on every plan from $99/mo up. Unbounce starts cheaper at $29/mo but only allows 500 visitors, and its $99/mo Build plan caps you at 20,000 — with no A/B testing at either of those tiers. Testing on Unbounce starts at $149/mo, where Leadpages includes it at $99. Unbounce still has the stronger conversion-intelligence tooling higher up the range, so it earns its premium on high-volume paid campaigns. For content marketers with unpredictable traffic, not being metered matters more.

No active coupon codes. The best way to save is annual billing (20% off) or the Black Friday sale in November. Third-party coupon sites typically show expired or invalid codes that don't apply at checkout.

Curated by

ECM

Editorial Staff

The editorial team at Elite Content Marketer researches and evaluates AI tools for content marketers. We verify deals, compare pricing, and keep this page updated so you don't have to.

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