
Leadpages runs a Black Friday sale most years but never announces the depth in advance. Here's what it discounted last time, what today's plans cost, and the 20% you can take right now without waiting.
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20% Off Annual — Annual billing saves 20% vs monthly — Grow drops from $99/mo to about $79/mo, Optimize from $199/mo to about $159/mo. No code needed; select annual at checkout.
✓ 7-day free trial included
Leadpages is a landing page and lead capture tool. You build high-converting landing pages, pop-ups, and alert bars without touching code. It connects to your email platform to funnel leads directly into your list.
For content marketers, it's most useful for content upgrades, webinar registrations, and lead magnets. The drag-and-drop builder is genuinely fast — a focused landing page takes under 30 minutes to publish.
| Plan | Monthly Billing | Annual Billing |
|---|---|---|
| Grow | $99/mo | ~$79/mo (20% off) |
| Optimize | $199/mo | ~$159/mo (20% off) |
| Scale | $399/mo | ~$319/mo (20% off) |
Grow ($99/mo) covers unlimited traffic, unlimited pages, 4 custom domains and manual A/B testing. Optimize ($199/mo) adds Smart Traffic (AI visitor routing), click and scroll heatmaps and auto-personalization, with 6 custom domains. Scale ($399/mo) is the agency tier with 10 domains and the full auto-optimization loop. Leadpages also sells a separate publishing-only line, HTML Pub, from $10/mo if you don't need the CRO features. Annual billing takes 20% off any of them.
~50% Off (Reported)
Leadpages ran a Black Friday promotion in 2025 at around 50% off annual plans, restricted to new accounts. I'd treat the exact figure as reported rather than confirmed — Leadpages doesn't archive past promotions, and it has since rebuilt its plans entirely. The Standard and Pro tiers that 2025's prices referred to no longer exist, so there's no clean way to map last year's numbers onto today's Grow, Optimize and Scale.
The discount applied automatically at checkout with no coupon code required. Deals typically ran from late November through Cyber Monday and were restricted to new customers.
Leadpages has replaced its whole plan structure since the last Black Friday, so these projections start from today's prices and apply the ~50% pattern from 2025. They're estimates — check back in November for the confirmed deal.
| Plan | Regular Annual Price | Est. BF Price | Est. Savings |
|---|---|---|---|
| Grow | ~$79/mo | ~$40/mo | ~50% |
| Optimize | ~$159/mo | ~$80/mo | ~50% |
| Scale | ~$319/mo | ~$160/mo | ~50% |
Regular annual prices are the standing 20%-off annual rates on Grow ($99/mo), Optimize ($199/mo) and Scale ($399/mo). Black Friday figures are projections from the ~50% reported in 2025 — the actual discount and eligible plans may differ.
Cyber Monday typically follows Black Friday by three days. In past years Leadpages' Cyber Monday deal has matched the Black Friday discount and run through the end of the first week of December. If you miss the Black Friday window, Cyber Monday has been a reliable fallback — though with the plan overhaul, treat any specific percentage as unconfirmed until Leadpages posts it.
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The editorial team at Elite Content Marketer researches and evaluates AI tools for content marketers. We verify deals, compare pricing, and keep this page updated so you don't have to.