Overview
Clay enriches contact lists by trying data providers in a waterfall, so if one source misses a field it moves to the next, and you only pay when a provider returns a hit. Its Claygent agent researches the web and writes personalized copy from that data. Built for account-based campaigns and newsletter sponsorship outreach.
Key Features
- ✓Waterfall enrichment across 100+ data providers with pay-per-hit credits
- ✓Claygent AI agent for web research and personalized copy generation
- ✓MCP server so AI assistants can query and trigger Clay workflows
- ✓ICP scoring and conditional logic built into table columns
- ✓Native integrations with HubSpot, Salesforce, and outreach tools
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