Overview
Metricool schedules content, tracks analytics and monitors competitors across social networks, ad platforms and a link-in-bio, with an AI assistant metered in per-brand credits. Content marketers managing several client brands use it for one reporting dashboard, and its MCP server lets an agent pull the numbers and queue next week's posts.
Key Features
- ✓Official MCP server on all plans; API on Advanced
- ✓Competitor tracking, up to 100 profiles on Starter
- ✓Paid ads analytics reported next to organic
- ✓AI assistant with per-brand credits and custom instructions
- ✓Looker Studio connector plus Zapier and Make
Related tools
Other AI Social Media Tools tools to consider:
Buffer
Simple social media scheduling with AI writing assistance and developer API
Free
SocialBee
Category-based social scheduler that recycles evergreen posts on a set queue
$29/mo Bootstrap; $24/mo billed annually
Predis.ai
AI-first social media content generator for videos, carousels, and creatives
Free
AuthoredUp
LinkedIn post editor, analytics and scheduler with an API and MCP server
$19.95/mo; $16.63/mo billed yearly
PhantomBuster
Hosted social scraping and outreach automations with an API and MCP server
Free 14-day trial; $69/mo Start