Overview
Semrush rebuilt its lineup in 2026: the $139 entry plan is the old Pro plan renamed, and the Semrush One tiers above it add AI visibility tracking for ChatGPT, Gemini, Perplexity and Google AI Mode. For a content marketer, that puts Google rankings and AI answers on one screen.
Features In Depth
Keyword research
The $139 SEO plan gets basic volume, difficulty and competitor lookups. The full keyword research and optimisation toolset, with clustering and intent, starts at Starter.
Position Tracking
Daily Google rankings for 500 keywords on the SEO and Starter plans, 1,500 on Pro+, 5,000 on Advanced. Multi-location tracking starts at Pro+, SEO Share of Voice at Advanced.
AI Visibility
Counts how often your brand appears in ChatGPT, Gemini, Perplexity and Google AI Mode, and reads the sentiment. The $139 SEO plan has none of it; tracking starts at Starter, at 50 prompts a day.
Site Audit
Crawls the site for technical faults and orders the fixes by impact. Starter and above add an AI-readiness check for how cleanly LLM crawlers can parse your pages.
Backlink Analytics
Referring domains, anchor text and link quality for any domain you point it at, with a link-building and outreach tool attached to the same dataset.
MCP server
Connects the dataset to ChatGPT, Claude, Cursor or Claude Code so you can query it in plain language. Included on all four plans, the $139 SEO tier among them.
Pricing Breakdown
| Plan | Monthly | Annual | What You Get |
|---|---|---|---|
| SEO | $139 | $117.33/mo | The old Pro plan renamed. 5 sites, 500 keywords tracked daily, MCP access, and no AI visibility tracking at all. |
| Starter | $199 | $165.17/mo | Where Semrush One starts. Same 5 sites and 500 keywords, plus 50 AI prompts a day, one domain for AI brand performance, AI-ready site audit. |
| Pro+ | $299 | $248.17/mo | 15 sites, 1,500 keywords, historical data, content optimisation, cannibalisation checks, 100 AI prompts a day. |
| Advanced | $549 | $455.67/mo | 40 sites, 5,000 keywords, SEO Share of Voice, API data integration, 200 AI prompts a day. Extra seats from $45/mo. |
What the Internet Says
Semrush vs ChatGPT & Claude
Live ranking data an LLM cannot see, plus a record of what LLMs say about you
- +Daily Google positions for your keywords, split by device and location
- +Site Audit crawls your pages and ranks the fixes by impact, not by plausibility
- +Backlink data: who links to you, with what anchor, and what changed this week
- +Counts how often ChatGPT, Gemini and Perplexity name your brand, and in what tone
- +Its MCP server pipes all of that into Claude or ChatGPT, so you get both
Skip Semrush if: You want keyword ideas and outlines rather than live rankings. The entry plan is $139 a month and tracks no AI visibility, so Search Console plus a cheap rank tracker covers most single-site blogs.
Related tools
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