
There is no Semrush coupon code — its partner programme carries 128 creatives and not one is a promo code. What does cut the price is yearly billing: up to 17% off, applied by a toggle at checkout. The free trial is seven days whatever any page tells you.
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Every one of these is free to start and none needs a code. Both trials run seven days; the other two are not trials at all.
7 days free
Historical SERP data, the content toolkit and 15 projects. Guru is a legacy plan Semrush no longer sells from its own pricing page.
Then $249.95/mo
Start the Guru trial7 days free
The current lineup — SEO, Starter, Pro+ or Advanced. Search and AI visibility in one subscription, and what a new customer is sold today.
Then from $117.33/mo billed yearly
Try the current plansNo standalone trial
Track how ChatGPT, Gemini, Perplexity and Google AI Mode talk about your brand. The standalone toolkit has no trial; the only free week runs through a Semrush One plan, which bundles it.
Then $99/mo standalone, or bundled from $165.17/mo
See AI Visibility$0 forever
No card needed and nothing to cancel. Ten report lookups a day, one project, 10 tracked keywords.
Then nothing — upgrade only if you want to
Create a free accountTrials ask for a card and Semrush charges a nominal amount to check it is valid, refunded immediately. Exports stay disabled for the whole trial. The free account asks for no card.
Up to 17% Off Annual Billing — No code exists and there is no promo field at Semrush checkout. Switching billing to yearly is the discount — 17% off Starter, Pro+ and Advanced, 15.6% off the entry SEO plan. Outside Black Friday it is the best Semrush price there is.
✓ 7-day money-back guarantee, annual plans only
Semrush is an SEO and AI-search platform: keyword research, rank tracking, site audits, backlinks, content optimisation, and tracking how often your brand appears inside ChatGPT, Gemini, Perplexity and Google's AI Mode. Its plan lineup was rebuilt this year, so the plan you were quoted last year may no longer exist under that name.
| Plan | Monthly | Annual (per month) | You save per year | Real discount |
|---|---|---|---|---|
| SEO | $139 | $117.33 | $260.04 | 15.6% |
| Starter | $199 | $165.17 | $405.96 | 17.0% |
| Pro+ | $299 | $248.17 | $609.96 | 17.0% |
| Advanced | $549 | $455.67 | $1,119.96 | 17.0% |
| Free | $0 | $0 | — | — |
Checked on semrush.com on 5 September 2026. Semrush says "save up to 17%" — the entry plan saves 15.6%, the other three save exactly 17%.
Semrush issues no public promo codes. I checked the affiliate side rather than guessing: its partner programme carries 128 creatives and not one is a coupon. There is no promo field at Semrush checkout.
So a copyable code like GIMME10, or a "30% off" badge, is doing one of three things — it is dead, it belongs to another product, or the button just drops you on the normal pricing page. The savings are real; the code is theatre.
The same goes for the extended trials those pages advertise alongside the codes. Every Semrush trial is seven days, including the partner ones — the detail is on our Semrush trial page.
Buy on the limit that binds you. AI visibility reporting is on every paid plan, so the cheapest tier already covers it. MCP access — plugging Semrush into Claude or ChatGPT — starts at Starter, not at the top. The REST API is Advanced only, and the plan alone starts you at zero units.
| What you need | Cheapest plan | Annual (per month) | Monthly |
|---|---|---|---|
| AI visibility reporting | SEO | $117.33 | $139 |
| AI Visibility Toolkit alone | AI Visibility Base | $99.00 | — |
| MCP access + 50,000 API units | Starter | $165.17 | $199 |
| Historical SEO data | Pro+ | $248.17 | $299 |
| REST API integration | Advanced | $455.67 | $549 |
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The editorial team at Elite Content Marketer researches and evaluates AI tools for content marketers. We verify deals, compare pricing, and keep this page updated so you don't have to.