
Unbounce discounts apply automatically at checkout — 25% off annual puts Build at $74/mo. 14-day free trial, no code required.
25% Off Annual — 14-day free trial on all plans. Annual billing cuts 25% off monthly rates. Build plan: $99/mo → $74/mo annually. No code needed.
✓ Full platform access during 14-day trial
Unbounce is an AI-powered landing page builder designed for marketers running paid campaigns. Its standout feature is Smart Traffic — an AI routing layer that analyzes visitor attributes (device, location, browser) and automatically sends each person to the page variant most likely to convert them. The platform claims an average 30% conversion lift from Smart Traffic.
For content marketers running lead generation or affiliate landing pages, the drag-and-drop builder and A/B testing tools are solid. The 14-day trial covers full feature access, which gives you enough time to run a real test before committing.
| Plan | Monthly | Annual (per mo) | Visitors / Month |
|---|---|---|---|
| Starter | $29/mo | $22/mo | 500 |
| Build | $99/mo | $74/mo | 20,000 |
| Experiment | $149/mo | $112/mo | 30,000 |
| Optimize | $249/mo | $187/mo | 50,000 |
Note: Smart Traffic (AI routing) is locked to the Optimize plan at $249/mo ($187/mo annual). If Smart Traffic is your primary reason for choosing Unbounce, budget for the top tier. The Build and Experiment plans cover standard A/B testing and the drag-and-drop builder. Leadpages now starts at $99/mo too, so if AI routing isn't your priority, compare the two on features rather than price.
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