Overview
Plausible is a lightweight, cookie-free analytics tool that does not need a consent banner, and it has quietly become useful for a newer question: which AI tools are actually sending you traffic. It reports referrals from ChatGPT, Perplexity and Claude as a first-class feature, which is the closest thing to a direct read on whether your GEO work is producing visits rather than just citations. The Stats API — the part an agent needs to pull numbers into a weekly report without a human opening the dashboard — is a Business plan feature, so budget for that tier if automation is the point. A community MCP server exists but is not built by Plausible.
Key Features
- ✓Reports referral traffic from ChatGPT, Perplexity and Claude
- ✓Stats API v2 with bearer-token auth (Business plan)
- ✓Cookie-free and consent-banner-free by design
- ✓Self-hostable under AGPL-3.0
- ✓Lightweight script that does not slow pages down
Plausible Analytics Alternatives
Other AI Analytics & Measurement tools to consider:
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Umami
MIT-licensed self-hosted analytics with a full REST API
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Unbounce
AI landing page builder with Smart Traffic visitor routing
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