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Ollama

Run open-weight LLMs locally with a CLI and REST API

Overview

Ollama is the simplest way to run open-weight models on your own hardware — one installer, then ollama run and you have a local model with no per-token bill and nothing leaving the machine. For content marketers the real use is the unglamorous high-volume work: bulk classification, first-pass summarisation and draft cleanup where quality per token matters less than cost. The CLI and REST API are included even on the free tier, which is what makes it scriptable as the engine behind a local agent stack. A paid cloud tier now exists for running larger models than your hardware allows. The practical limit is RAM, not software.

Key Features

  • One-command local install for open-weight models
  • CLI and REST API included on the free tier
  • Zero per-token cost and fully offline operation
  • Optional paid cloud tier for larger models
  • MIT licensed